I've been a huge fan of Frank Warren's absolutely amazing Post Secret blog for years, so I couldn't be happier to see that he's started to put together a video presentation of the amazing cards that he's received over the years. Great stuff.
How much would you pay for a great table on Friday night at a hot restaurant that's booked months in advance?
TableXchange is a new web service that answers that question.
Using TableXchange, people can sell their dinner reservations. Springwise reports that it's free to post a
reservations and that TableXchange charges
each seller a 12% commission on sales. You set your own price (which is averaging to be between $15 - $30)
When I first read about TableXChange on Springwise, my initial reaction was - "You've got to be kidding. Selling a dinner reservation?" But then, when I thought about it a bit, it makes sense. There's more demand then supply for tables at the best restaurants. Would I pay an extra $30 for a table at The French Laundry on the day that I'm in Napa on holiday? Probably. Do I think TableXChange will succeed? No. But it's interesting to me to see how easy it is to create a market around something as crazy as a dinner reservation, as long as there's more demand than supply.