... the "ClickZ Specifics: Advertising in Social Media" conference here in New York tomorrow, I'll be participating on a panel entitled The Rules of Engagement.
Stop by and say hello.
Here's the info:
The Rules of Engagement: 2:45pm - 4:00pm
Social media campaigns go far beyond the traditional agency model of media planning and buying. So do advertisers actually get into the game and get their campaigns out there? Develop a voice appropriate to the community? What goes into budgeting a social media buy? This session is intended to help you roll up your sleeves and get started.