What they find is - not surprisingly - very little.
"For most pet-owning families, their pets are family. This is hardly news to the nation's pet food manufacturers, but it might as well be. They've been strangely, almost eerily, silent. Such behavior consumers might expect from a big, impersonal corporation, but not from the people who make the food for their beloved pets."
Auditing what has been done to date online, Babej and Pollak comment:
"A recent tour of their Web sites was almost surreal. As you might expect, the worst offender was Menu Foods, maker of the majority of the food affected by the recall. Rather than a heartfelt apology, the Menu Foods site displays puppies joyfully eating out of bowls emblazoned with the corporate name."
"The consumer brands aren't doing much better. The home pages of Hill's Pet Nutrition, Del Monte Foods and Nestlé Purina PetCare offered links to press releases that sound like the product of a chemist, a lawyer and a publicist huddled around a conference table. MasterFoods trumpeted its non-involvement. Iams also led with good news: "This recall does not affect any Iams or Eukanuba products marketed outside of the U.S. and Canada." But what about their North American customers? Two more clicks, and buried in a page of technical copy is the following line: "We want you to know that we care deeply, and we continue to take action on your behalf." Sounds good--but what actions are they taking?"
It's a terrific article, with some sage advice. You can read it online here.