USA Today asks - "Is this the age of the online avatar?"
We definitely think so at ElectricArtists
Incorporating avatars into our marketing strategies and campaigns have been a focal point of ours for a while now.
It was nice to see that the article references the aloft in Second Life project that we launched last year for Starwood Hotels.
"And marketers now study what some see as an interesting inside-out effect: Real-world firms that model designs and products and gauge how avatars interact with them, drawing lessons for real-world applications.
"Aloft, the hotel chain, was doing exactly that [last fall]," says Mike Cucka, an analyst with Group 1066, a marketing consultancy in New York.
Read the article here.