"If you feel envy..."

I wanted to pass along something that was recounted yesterday on the Y&R Cannes blog that I absolutely love:

David Craig, the Film and Press Jury President of this year’s Cannes Lions told the members of the jury:

Judge with your heart.
If you feel envy, then it is a Bronze.
If you feel jealous, then it’s a Silver.
If you feel humility, then, my friends, that's a Gold.

I absolutely love this criteria.