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March 19, 2008
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From my blog:
Volkswagen Tries to Be What's Next
Volkswagen UK just launched a new campaign in which they lead with the website in the spots.
I thought: Cool. This should be really interesting.
The spot is well done and I think does a nice job of encouraging viewers to go to the site.
But the site was a bit of a let down.
After such an intriguing TV experience I thought that the site would be more innovative. But it's just another car site. See the car. Look at the parts. Read about the parts. Etc.
A missed opportunity.
Posted by: M. Caplan | March 20, 2008 at 10:30 AM