Influencials And The Power Of "The Link"

Scott Karp hits the nail on the head when he writes on his blog Publishing 2.0:

"In the networked web era, influentials may not be people with a particularly connected temperament or Rolodex, or people who control and influence monopoly distribution channels (e.g. newspapers), but rather people who influence the network by leveraging the most powerful force on the web — the link. People like bloggers, top Diggers, del.icio.us power users, Facebook users who share lots of links, MySpace users who embed videos, Twitter users who post lots of URLs, or any social network user with links to lots of friends."

He then goes on to say:

"Journalists and PR professionals, the influence brokers of traditional media, have lost a huge degree of influence on the web in large part because they don’t link to anything. While traditional media brands are still powerful channels on the web, they are losing influence everyday to the link-driven web network — journalists and PR professionals can no longer depend on controlling these former monopoly channels to exert influence online."

A lot has been written about "Influencers" and how important they may be in spreading information and endorsements, and ultimately, driving sales. At a time when  so much of our time is spent online, I think that Scott's analysis is the best so far. 

You can read his full post here.

Comments

[KariRush26]

This is understandable that money makes us autonomous. But how to act when somebody does not have money? The one way is to try to get the home loans and short term loan.