Because new technologies often intimidate people, I'm always on the hunt for a good analogy to make people feel more comfortable.
I particularly liked this very simple analogy comparing widgets to Lego blocks made by David Weiden, a partner at Khosla Ventures in a recent AP article.
He says:
"You don't have to do a deal with Yahoo, Weiden says. "You just encapsulate the content and attach a thing like a Lego block to it so it will attach to anything that takes Lego blocks."
(photo by Huladancer)
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