Ogilvy & Mather Turns Your Car Into A Matchbox Toy

I absolutely fuckin' love this campaign.

Simple and effective.

Created by Ogilvy & Mather, S.A., massive stickers of hands were placed in car parks such that they  turned everyday cars into tiny Matchbox toy cars.  It's a brilliant use of the non-traditional media that shows that with a little bit of creativity, and a complete understanding of the medium you are working with, great things can happen.  The stickers completely transform the space in a way that is fun, creative, and brilliantly branded by Matchbox.

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