hyperempowered

One Not To Miss: Play-Doh From Sony Bravia On Friday

All day I've been feeling like a little kid who can't contain his excitement as he knows there's now only a few more days to wait until the latest Harry Potter book hits the store shelves.

But for me, it's not a book, or a movie, or a new television show that has me counting down the hours.

It's a commercial.

Yep. A commercial.

I'm a little embarrassed to admit it, but that's just how good the Sony Bravia ads are. 

The coming Friday, October 5th, Sony will be releasing the latest in their absolutely amazing series of creative advertisements for the Bravia line of television sets. If you've seen "Balls" or "Paint" then you know just how incredible they are. 

The latest spot, a 60 second commercial called Pay-Doh,was shot over three weeks last month in New York City.

Yesterday Sony released a teaser video. I can't wait. The Bunnies look amazing.

Creative TV: Integrating Flickr Into Live Programming

Influx Insights points to a terrific example of user generated content on television (as opposed to the computer). 

A Dutch cable channel has developed a television show in which viewers can add their own visuals to a live DJ set by Dave Clarke by using Flickr.  Watch the video below.

Wealth Divide

No essay or magazine article in the world can convey the stark divide between the extreme rich and the extreme poor as this photo does - taken of the Paraospolis Favela and Sao Paulo, Brazil.  The photo is one of a series of amazing images showcased here on the deputydog blog.

One To Watch: Video Director Jaron Albertin

Erbert & Gerbert's: Human Flipbook

150 individual t-shirts were used to create this animation by Colle + McVoy, a Minneapolis-based design agency.

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"Learn The Basics"

From Atypyk

Best Cover Of The Month: Creative Review

Photo by the wonderful Richard Bailey.

Niches Rule: Reebok Taps User Groups on Facebook

Add Reebok to the growing list of consumer brands who are launching smart and successful strategies on Facebook.

Rather than create a branded running ap for Facebook, Reebok is taking a different route.

As part of their "Run Easy' advertising campaign, Reebok is leveraging Facebook to encourage runners to set up their own running groups on Facebook or join one of hundreds created by other runners just like you and me. 

The amazing thing is that as of this morning, there are over 760 user generated Reekbok branded running groups on Facebook with over 14,000 members. 

Reebok success on Facebook comes from a keen understanding of one thing -  niches matter.

Amongst the 768 Reebok run groups on Facebook are such groups as: "Run for the Lord", "Gotta keep my sexy ass lookin good somehow!!!", "I Run b/c my fatass needs to" and hundreds others.

What Reebok has tapped into is the knowledge that while we  may share an interest in something that has mass appeal, there are an unlimited number of separate subgroups within this mass group.  Open social networks like Facebook allow smart brands like Reebok to not only to aggregate and connect runners together, but to tap into, and most importantly - celebrat - the unlimited amount of diversity and uniqueness that exists amongst the members.

What I like most about what Reekbok is doing on Facebook is that it's so damn simple, yet incredibly effective.  Reebok is tapping into the 35 million people on Facebook to provide a "platform within a platform" for runners to come together and share their experiences, stories, questions, successes, failures...

"The End" - A Flickr Collection

"The End"

It's a phrase that we have seen in movies and read in books countess times our entire lives. 

Using Flickr, 24 people are now attempting to catalog all of the various ways in which "The End" has been depicted in the history cinema.   

The pool of what is now over 100 photos is a fascinating exploration into the use of typography in visual communication. 

You can see the collection here.

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National Portrait Gallery Announces Shortlist

Each year the National Portrait Gallery in England gives out a prize for the most powerful portraits in contemporary photography.  Amongst this years shortlisted entries is a fantastic photo taken by Jonathan Torgovnik, a former Israeli army photographer. It depicts a Rwandan rape victim named Joseline Ingabire and her two daughters. I found the image absolutely stunning. It's my favorite one of the four that are in the running.