That was my reaction this morning when I came across an absolutely fantastic online promotion for the new Bob Dylan Greatest Hits CD which comes out October 1st.
Using the real footage from the legendary "Cue Card Scene" from D.A. Pennebaker's rock documentary Don't Look Back, fans can go online and customize the writing on Dylan's cue cards to send a personal video message to their friends and family.
While inserting text into video content is not something new on the web, what is new is the use of footage as iconic and as famous as this.
It's an absolutely terrific viral promotion that proves that a good idea is worth its weight in gold.

This puma surpasses all my other wallets in funkiness, durability and looks. I love it's "tape" story too, although this is built much better than the old tape one. It even has a rivet for a chain. It's no longer just for fashion people - adults love it too.
Posted by: Puma Basket Brights | November 02, 2010 at 10:20 AM
the gray sea and the long black land;and the startled little waves that leap in fiery ringlets from their sleep
Posted by: ugg outlet store | November 02, 2010 at 11:35 PM
Pay attention to your internal dialogue, and learn to notice when you allow negativity or doubt to control the course of your thinking.
Posted by: cheap timberland boots | November 08, 2010 at 08:12 AM
The so-called inner happiness, is a normal person living a healthy and harmonious life feel happy. Inner joy is a person living a healthy, normal, harmonious life was joy.
Posted by: cheap timberland boots | December 07, 2010 at 07:53 PM
I find life an exciting business,The point is succinctness of expression.
Posted by: cl boots | January 05, 2011 at 12:58 AM
If you are willing to buy a car, you will have to receive the credit loans. Moreover, my brother commonly uses a term loan, which seems to be really reliable.
Posted by: RobbinsApril32 | February 18, 2011 at 10:29 PM
People like nails, once lost direction and began the resistance is lean, http://www.cheappumashoes.org/ then lose the value of their existence.
Posted by: cheap puma shoes | March 24, 2011 at 07:44 PM
The worst is that people often are wrong in their lives without being aware of barriers to ition,http://www.cheapmbtclearance.org/ so to get rid of those retards can understand the situation.
Posted by: mbt clearance | March 24, 2011 at 07:47 PM
If a person no opportunity to fight for their ideas, http://www.mbtshoes24.com/ then there is no need to claim.
Posted by: mbt sandals | March 24, 2011 at 07:49 PM
soccer is my favorite,so is David Beckham
Posted by: Soccer Jerseys | April 17, 2011 at 08:30 PM
In all large businesses, and people began to look like before you like a thousand police, as the time, http://www.nikedunks-high.com/ but during that time to seize the opportunity, as the Buddhist goddess of God.
Posted by: nike dunks | April 30, 2011 at 08:34 PM
The crucial here is obviously to add a touch of oneself, to create it your own.
Posted by: Visvim Hockney | May 11, 2011 at 09:33 AM
Sports help to keep people healthy and more energetic.I like Cristiano Ronaldo so much!http://www.soccerjerseysmall.com
Posted by: soccerjerseys | May 24, 2011 at 12:21 AM
Until the weather evens out or we just admit it's never coming, perhaps these beautiful time-lapse videos nike shox shoes will bring you the the same ahhhh it did for me. http://www.shoxclearance.com
Posted by: nike r4 shox sale | July 22, 2011 at 02:17 AM
So fun article is! I agree the idea!
Posted by: Coach Outlet Online | August 01, 2011 at 12:54 AM
Only insiders know the talent within the Council's true feelings.
Posted by: supra shoes sale | August 26, 2011 at 05:31 AM
Ambition is nothing but the memory of the slaves, to the birth of a vibrant, but it is difficult to grow.
Posted by: cheap uggs | September 16, 2011 at 01:21 AM
I have read your article, I love them so much I will put your webpage is saved, they are really very good.
Posted by: juicy couture outlet | September 21, 2011 at 07:15 PM
This is my first time to your website, I send you the very distinctive, deserve me to treasure. Your article I learned a lot of things, thank you.
Posted by: Moncler | September 21, 2011 at 07:29 PM
Your article is one of the most classical style, when I read once, I have been deeply in love with them, you look forward to more perfect work.
Posted by: Moncler outlet | September 21, 2011 at 07:46 PM
Your article is one of the most classical style, when I read once, I have been deeply in love with them, you look forward to more perfect work.
Posted by: Moncler outlet | September 21, 2011 at 07:46 PM
i went to the same school as patrick. i remeber those girls from my school who wrote in. they were white trash...i always felt so bad for them.
Posted by: retro air jordan | September 26, 2011 at 01:38 PM
So cute the text is too valuable to me very helpful to me to leave the best comment on your blog is always so good.
Posted by: moncler jacken | October 05, 2011 at 08:29 PM
I passed the search to find your article, I found that they are worthy of my visit I learned a lot not previously learned every time when I read it, I always feel enriched many, very good feeling....
Posted by: Moncler outlet | October 05, 2011 at 08:33 PM
Very interested in your article, very useful to me the information I read it again and again with my many friends already on your blog, I show you recommend
Posted by: Moncler online shop | October 05, 2011 at 08:38 PM