« Say It Isn't So, McLaren | Main | Getting Creative With "The 404" »

September 14, 2007

Dylan's Cue Cards Become Brilliant Viral Marketing Tool

DylanvideoLove it, love it, love it.

That was my reaction this morning when I came across an absolutely fantastic online promotion for the new Bob Dylan Greatest Hits CD which comes out October 1st.

Using the real footage from the legendary "Cue Card Scene" from D.A. Pennebaker's rock documentary Don't Look Back, fans can go online and customize the writing on Dylan's cue cards to send a personal video message to their friends and family.

While inserting text into video content is not something new on the web,  what is new is the use of footage as iconic and as famous as this. 

It's an absolutely terrific viral promotion that proves that a good idea is worth its weight in gold.

Posted at 05:20 AM in Promotions |

Technorati Tags: , , , ,

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341cae1d53ef00e54edd923b8833

Listed below are links to weblogs that reference Dylan's Cue Cards Become Brilliant Viral Marketing Tool:

» Bob Dylan has a message for you from Gary Burge
I just sent myself an Flash movie of the famous clip of Bob Dylan flipping through cue cards while singing Subterranean Homesick Blues spiced with the Web 2.0 bling of my words on the cue cards. The images, from the 1967 Dylan do... [Read More]

Tracked on September 15, 2007 at 03:30 AM

» Phenergan and codeine. from Side effects of codeine.
Robitusin with codeine. [Read More]

Tracked on June 30, 2009 at 10:16 PM

» Codeine. from Brain and codeine.
Is codeine legal. Robitusin with codeine. Cheap codeine and foreign pharmacies. Codeine withdrawal. Extracting codeine from promethazine. Codeine pvtussin. Liquid codeine. [Read More]

Tracked on July 11, 2009 at 10:00 AM

Comments

Verify your Comment

Previewing your Comment

Posted by:  | 

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment