Love it, love it, love it.
That was my reaction this morning when I came across an absolutely fantastic online promotion for the new Bob Dylan Greatest Hits CD which comes out October 1st.
Using the real footage from the legendary "Cue Card Scene" from D.A. Pennebaker's rock documentary Don't Look Back, fans can go online and customize the writing on Dylan's cue cards to send a personal video message to their friends and family.
While inserting text into video content is not something new on the web, what is new is the use of footage as iconic and as famous as this.
It's an absolutely terrific viral promotion that proves that a good idea is worth its weight in gold.
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