Misguided Marriages: AT&T and Pearl Jam

Ian Sohn takes the words right out of my mouth when he writes:

"I blame them all - AT&T should have never sponsored a Pearl Jam concert if they couldn't stomach the inevitable political commentary.  And what the heck does Pearl Jam need AT&T for at this point in their careers?"

For me, sponsorship only works when the sponsor and the brand share the same values and vision of the world.  Clearly AT&T and Pearl Jam don't have anything in common and should never have come together. 

Comments

[Ian]

Thanks for the shout-out. And congrats on the kiddo. You are going to freak out - every day is like a new discovery. My son, Henry, is 7 months old, and I honestly almost can't remember what life was like before him.