Well, if you're smart like the Jelly Belly company, you repackage all those imperfect little jelly beans as "Belly Flops" and you position them as follows:
"The cute little misshapen beans that everyone loves are available right here. Belly Flops are lumpy, bumpy and a little odd looking, but their flavor is absolutely top notch."
It's a terrific example of "turning lemons into lemonade" and truly marketing "failure" in a way that helps the bottom line - all the while having a lot of fun.
Good stuff and a great lesson in creative branding.
(via Organic's Threeminds blog)
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