STA Travel Launches Suite of Travel Widgets

Great brands are those that embrace change and encourage innovation. 

STA Travel is one of those great brands.

A few months back we sat down with the leadership team at STA Travel to discuss how the web was rapidly shifting from a pull to a push model. We discussed how today success comes less from what you build on the web, but more importantly, how it all connects with everything else that's out there.

During the conversation we talked about the importance branded utilities and lightweight applications that can be integrated into personal pages like MySpace, Facebook, and blogs, as well as into dashboards like PageFlakes and Netvibes. 

For STA Travel's customer base (the college market) today it's less about "browsing" the web and more about "clipping" the web.

The marketing team at STA Travel not only "got" the importance of branded utilities but they also knew that they needed to embrace change quickly.

I'm pleased and excited to announce that earlier today, eight weeks after our initial meeting, my colleagues at electricArtists and at STA Travel have launched an initial suite of four customizable travel tools that can be used to assist in everyday travel planning.  The four widgets are:

• a trip countdown widget the shows the days until your departure.
• a weather comparison widget that shows the weather not only where you are now, but where you're headed.
• a travel to-do list widget that helps you organize you packing and shopping lists.
• a special offers widget that streams to your desktop the latest low-priced fares

To check out the widgets head over to the STA Travel Tools page at:
http://www.statravel.com/traveltools

Comments

[Dino]

excellent! love these widgets.

[Ian]

Bravo. Very well done.

[Bob]

Great marketing from STA! Am using already and telling my friends.