"Design Thinking is the new Management Methodology"

Earlier this week, Bruce Nussbaum, BusinessWeek's editor for innovation and design, delivered an absolutely terrific speech at the Royal College of Art in London.  The subject - that to be successful in today's economy, it's become essential for CEOs and managers to know "Design Thinking". Nussbaum states - "Design Thinking is the new Management Methodology" . It goes without saying that I couldn't agree with him more. But rather than have me excerpt the speech here, read it for yourself.