Earlier this week, Bruce Nussbaum, BusinessWeek's editor for innovation and design, delivered an absolutely terrific speech at the Royal College of Art in London. The subject - that to be successful in today's economy, it's become essential for CEOs and managers to know "Design Thinking". Nussbaum states - "Design Thinking is the new Management Methodology" . It goes without saying that I couldn't agree with him more. But rather than have me excerpt the speech here, read it for yourself.
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