Announcing Westin's FindRenewal.com

When you hear Sue Brush talk about Westin Hotels, it's impossible not to be inspired. She's one of those people who's enthusiasm is absolutely infectious.

Responsible for charting the direction of the Westin brand, Sue's been a part of Westin for over 25 years.  If you've ever had the pleasure of meeting her, then you know that Sue truly embodies what Westin is all about.

Late last year, my colleagues and I at Electric Artists were briefed by Sue and her team on a new initiative, The Westin Renewal Council, a panel of six lifestyle gurus who on an ongoing basis will advise Westin on new initiatives centered around the brand's positioning of "personal renewal".

Tomorrow, Westin will officially announce the formation of the Westin Renewal Council as well as FindRenewal.com, a new interactive website that for the first time brings together into one place a terrific collection of advice, tips, and daily reminders on personal renewal from an esteemed group of experts that include trainer to the stars David Kirsch, psychologist Dr. Dale Atkins, and TV’s home-makeover expert Vern Yip.

For over six months, my team at ElectricArtists have been working closely with the Westin brand team at Starwood Hotels on developing FindRenewal.com. It's a project that we're all extremely excited about and proud to be a part of. 

With Find Renewal, our goal is to have the Westin brand connect with its customers even when they may not thinking about traveling.  To stay connected, we've developed a handy downloadable widget that by placing it on your desktop or personal web page you can receive daily tips and reminders on personal renewal 365 days of the year.

The site officially launches tomorrow so when you have a moment, check it out, and let us know what you think. 

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