(pre-renovations)
Every once in a while an agency and a client will launch a campaign where all the pistons are firing and you end up hitting all the right notes. Launching the virtual aloft Hotel for Starwood Hotels in Second Life was one of those projects.
Now, after more than a month of virtual renovations based on consumer feedback, aloft will be reopening its newly renovated virtual hotel in Second Life on Tuesday, May 8th.
This coming Tuesday's unveiling of the new design is the result of more than six months of obtaining feedback from Second Life residents that began back in September of last year. The input we've received has been absolutely amazing, and ultimately had a big impact on such design features as public spaces, guest rooms and exteriors – everything from color palette to space planning.
After reviewing all of the comments that came in, several changes to the hotel's design were made and will be reflected in the “real-life” aloft hotels when they open next year. Some of these adjustments include adding radios in the guest room showers, providing additional seating in the lobby, and incorporating artwork created by local artists on the walls in the public areas.
If you are a Second Life resident I hope you can join us in celebrating the re-opening of the hotel in Second Life with a meet-and-greet and informal Q & A with the aloft team on May 8th, at 8PM ET/5PM Second Life time.
Also, next week we'll be announcing that as aloft segues from the virtual world to the physical world, it'll be donating all of its virtual land back to the Second Life community. Until Friday, June 1st, Second Life residents can submit their ideas on the best use of the land once the virtual aloft closes at the end of the month. Submissions must be 500 words or less and will be collected via the virtual aloft blog.
In early June, we'll announce who won the rights to the island and will present the land to the new owner.
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