Subliminal Advertising

Ian Sohn's Flagged For Follow-up blog today showcases a fascinating short video on the power of subliminal advertising. Watch below...

Comments

[Patrik]

The short clip above does not have much to do with Subliminal Advertising. Furthermore, the “Subliminal way” is but an illusion and is not supported in neither advertising research nor consumer decision making research. If you are interested in the subject you can read this post:
http://iloblog.stics.se/yard?Home&post=2

Marketing has since long ago come to understand that there are way more efficient ways to influence consumers.
//Patrik
Stockholm Institute of Communication Science
www.stics.se

[Patrik]

The perhaps closest effect with any similarity with "Subliminal advertising" is 'mere exposures' discussed by for instance Mandler, Nakamura and van Zandt (1987) and also by Monahan, Murphy and Zajonc (2000). In their studies, repetition of 'mere exposures' may have the potential to produce a kind of vague feeling of familiarity that later could be interpreted as liking. Their studies are though, not studies of "Subliminal advertising".
//Patrik
http://www.stics.se

[LYNCH26Stacey]

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