One thing is for certain - Apple understands retail.
Masters of experience engineering, Apple has perfected the art of creating emotional connections with guests in the retail environment.
Today's New York Times has a terrific article which compares Apple's approach to retail with that of Sony.
Here's my favorite quote from the article:
"Mr. Jobs understood, however, that his stores would sell not merely products but also gratification. He told the trade magazine Chain Store Age Executive in 2001: "When I bring something home to the kids, I want to get the smile. I don't want the U.P.S guy to get the smile."
Comments