Two words.
Sketch. Comedy.
It's the perfect format for the web. 2 - 5 minute skits. A mindless indulgence that serves as a quick diversion from an overworked and over-stressed day. It's something that people love to talk about and pass along to their friends.
Time and time again sketch comedy proves to be a great content format for the web.
The latest example - Will Farrell's The Landlord.
Wired reported today that The Landlord was watched more than 7 million times in the first 24 hours.
If you haven't seen it yet, here ya go:
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