Congratulations to Howie, Terry and the entire ElectricArtists' marketing team, as late yesterday we formally announced our partnership with USA Network for digital marketing services across seven USA projects this year including:
THE STARTER WIFE, Monk, Psych, The Dead Zone, The 4400 and USA's newest series Burn Notice .
USA Network joins a growing list of clients in the cable and broadcast sector which also includes A&E, The History Channel, and Starz.
Of the various creative tools that the team has created for the new USA shows is a take on the old "eye spy" game that we all played as kids. Like the best casual games on the web, it's easy, quick and highly addictive.
Check out the psych game here and a similar one for Monk here.
The full USA / ElectricArtists press release after the jump...
USA Network partners with ElectricArtists for digital marketing initiatives.
NEW YORK, NY- March 19, 2007 - USA Network, the number #1 network in basic cable has teamed up with ElectricArtists, a leading digital marketing and strategy agency to help promote its tentpole programs across new media platforms. ElectricArtists will be working on seven USA projects this year including THE STARTER WIFE, Monk, Psych, The Dead Zone, The 4400 and its newest series Burn Notice. ElectricArtists will employ digital marketing tactics across a variety of third-party affinity sites delivering video, game ideation and creation, banners, custom promotions and 1st look show information.
“ElectricArtists and USA have had a great working relationship bringing the characters of USA to the digital marketplace." Said Chris McCumber, senior vice president, marketing and brand strategy, USA Network.
“ElectricArtists is proud to have a partner who is as eager as we are to engage and activate audiences in the digital space,” said Howie Kleinberg, SVP of ElectricArtists.
McCumber added ““These games truly give our viewers the opportunity to feel that they are apart of the program through their web portal at home or on the go.”
"Websites come directly to us now wanting content for USA Network to share with their readers. USA has some of the most exciting properties online and websites are hungry for entertaining content,” says Terry Goldman, senior account executive at ElectricArtists, who oversees the USA account.
This partnership continues USA’s strategy to bring its Characters Welcome brand to live in the digital world.
USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 2006, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
ElectricArtists is a leading independent digital brand management and strategy agency, specializing in digital marketing, custom promotions, video promotion, game ideation and creation, online PR, creative ideas and strategic web 2.0 direction. ElectricArtists has a diverse base of clients including USA Network, Starwood Hotels, The History Channel, A&E, American Express, Starz Entertainment Group,WWE, and STA Travel.
I really like what USA has been doing lately. Psych is a fabulous show, and The Starter Wife looks like it's going to be great. I also like how they've made a real effort to reach out to their viewers, from games like the Psych one, to some of the promotions they're already doing for The Starter Wife, including something called "Real Starter Wife stories" as a feature on the official site for the show, where women can post and share their personal stories of overcoming personal obstacles. I've read some of them (they're here: http://www.usanetwork.com/series/starterwife/sexyandsassy/index.html)
and they are really interesting stories. It's a really cool way to get people to connect with the theme for the series, I think.
Posted by: newkillerstar | March 23, 2007 at 03:00 PM
Set your life time more simple take the business loans and all you want.
Posted by: SimonIna18 | January 20, 2011 at 04:04 AM