Dell Computer's Ideastorm

Who would have thought that Dell Computers, a company that for years has been taking a beating for not listening to their customers, turns around and demonstrates that not only are they now listening, but they're acting on what they're hearing. 

The Wikinomics blog reports that Dell Computer's Ideastorm website uses a Digg style voting system to let people contribute, comment, and vote on user submitted ideas on how Dell should improve their computers as well as their customer support.  The most commented upon suggestion, with nearly 120,000 people supporting it, is that Dell should put out a laptop that comes with the Linux operating system pre-installed.

So what is Dell doing?  In the next couple of weeks, they’re releasing a laptop that comes with pre-installed Linux. 

Ideastorm is a great idea and with it Dell is now showing a leadership role in "listening" to it's customers on the web.

The bottom line - Every company should launch an Ideastorm type website. 

Comments

[Matt]

I agree Marc, this is a great idea from Dell. Trying to think of ways we could use a similar tool for students to directly tell us how to change the travel business - so our retail, web product & service revolves around them...

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